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I have almost 20 years of experience in digital management and digital transformation of organizations.

Substantial experience building and managing commando teams of technical and business soul players, in order to create the best solutions required for the organization.

Strong skills in project management, product management and problems solving.

Target oriented, friendly and always happy to CREATE


I'm a strong believer of WORK hard, PLAY hard. You live only once!!

Always interested in creating the "New Next Thing"! 

Senior Product Manager & Project Manager

​2016 - present


​Working for the Internal Products division, my main role was to define the requirements of the product we developed and to manage the daily tasks of the development team, both back and front end.

I addition, to manage the project in terms of timeline, communication with stakeholders and other teams in the organization



CDO - Head of Digital Platforms and Innovation
​2011 - 2016


​Responsible for the adoption of digital technologies across the organization and the whole process of digital transformation.
In charge of Isracard digital assets (Web & Mobile). 
Reporting to VP of marketing. 
Working on a daily basis with executives of the Banking, Telecom and Payments industry, as well as with many start-up and innovation companies in Israel and abroad (Fintech).

To prepare the payments industry in Israel into the 21th' century in terms of strategy management and new products development.


Technical Product Manager & Project Manager

​2004 - 2011


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QA Manager, Consultant & Mobile expert
​2004 - 2013


For over a decade, worked in many roles in parallel to my daily job as a pre-sale​ for mobile projects, mentor for new employees and site manager. All this roles were pro bono and in addition to my roles in the companies I worked for during that period (Partner & Isracard)

QA Team Leader
​2000 - 2004


In charge of the QA of the client side of the product, Leading a QA team of 3 software engineers that tested and developed automated tests in a Web & Mobile environment

University of life

​1977 - present


I'm a self learning, eiger to know and understand how things work and then dream about the ways to make things better.

Married young and becoming a father young, made me realize that it's possible to do things different and keep being a family man in parallel to work hard. Official studies have never been my strength.



The College of Management Academic Studies

​2005 - 2008


​(Almost) Executive B.A in Management & Marketing 

Here I understood that I don't good studying in a curriculum framework

Ha'Universita Ha'Petuha

​2002 - 2004


Different Courses in Computer Science

Here I understood that I don't want to be a programmer. 

The college of Management

​1998 - 2000


Practical Software Engineer

While studying, also worked as a tutor for statistics

Here I fall in love with statistics and number understanding.


Professional ​
Anchor 1

Strategic Planning

Marketing approach

Innovative Mind

Strong personal skills

Project Management

Product Management

TTM expert


Spanish - Native

English - Native

Hebrew - Native

Gen Y - Native

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